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What do Marketing Managers do?

Marketing managers estimate the demand for products and services offered by their clients and respond with the proper scope and amount of marketing. They manage product development managers, market research managers, and other marketing professionals in order to identify potential markets, develop pricing strategies, and monitor trends.

A Day in the Life of Marketing  Managers

Long hours, high stress, and travel are all part of this high-profile management career. Marketing managers often travel to meet clients, special-interest groups, and even government officials. When deadlines approach, managers work long hours along with the teams they supervise, ensuring that benchmarks and goals are met.

Marketing managers should be able to thrive under pressure, maintaining organization and communication skills during long hours and overtime. Flexibility with schedules and changing deadlines is also necessary.

Marketing Managers Training and Education
Formal education mixed with experience is the preferred background for   marketing  managers. Marketing managers often hold bachelor's degrees or MBA degrees with an emphasis in marketing.  

Internal promotions are a popular way to reach the management level, and related experience in the field is often a necessary requirement among managers. The ability to communicate in a foreign language is a growing requirement.

Marketing  Managers Employment & Outlook
The best job prospects are expected for college graduates with related experience, strong communication skills, and high creativity.

Computer skills may also be a factor in employment with the Internet expected to be a continuing factor in marketing activities.