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Advertising Managers PDF Print E-mail

 

What do Advertising  Managers do?

Advertising managers oversee a staff of promotions and advertising workers, using their background in the industry to manage account services, assess advertising needs, and maintain their clients' accounts. Managers in advertising are split into creative directors, media directors, and account executives.

A Day in the Life of Advertising Managers

Long hours, high stress, and travel are all part of this high-profile management career. Advertising  managers often travel to meet clients, special-interest groups, and even government officials. When deadlines approach, managers work long hours along with the teams they supervise, ensuring that benchmarks and goals are met.

Advertising  managers should be able to thrive under pressure, maintaining organization and communication skills during long hours and overtime. Flexibility with schedules and changing deadlines is also necessary.

 

Advertising Managers Training and Education

Formal education mixed with experience is the preferred background for advertising managers. Advertising managers often have bachelor's degrees in journalism.

Internal promotions are a popular way to reach the management level, and related experience in the field is often a necessary requirement among managers. The ability to communicate in a foreign language is a growing requirement.

Advertising Managers Employment & Outlook

The best job prospects are expected for college graduates with related experience, strong communication skills, and high creativity.

Computer skills may also be a factor in employment with the Internet expected to be a continuing factor in advertising  activities.

 
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